Termly Review: Features, Pricing, and Whether the Free Version Is Enough for Your WordPress Site

At a Glance

Spec	Value
Installs	80,000+
Rating	3.6★ (204 ratings)
Free tier	10,000 banner views/month, 1 policy
Starting price	$10/month billed annually (Starter; $14/month billed monthly)
Best for	Bundled policy generator alongside the consent banner

Short Verdict

Termly is the odd one out in this series in one specific way: it’s not just a consent banner plugin, it’s a front end for Termly’s own hosted legal-document platform. The free plan gets you one attorney-drafted policy, a cookie banner with script auto-blocking, and quarterly cookie scans — but it’s capped at 10,000 monthly banner views, and once you cross that line the banner reportedly stops working rather than just losing features. Paid tiers start at $10/month with annual billing ($14/month if billed monthly) and add more policies, more frequent scans, and (at $15/month with annual billing, $20/month billed monthly, the Pro+ tier) the features ad-heavy sites actually want: Google Consent Mode v2, IAB TCF 2.3, consent logs, and multi-language support. If you want a bundled policy generator alongside your consent banner and your traffic is modest, it’s a reasonable one-stop option. If you just want a consent mechanism and don’t want to hand your compliance stack to an external SaaS account, Complianz or Cookie Compliance’s free tiers give you more room before you have to pay anything.

What Termly Is

Termly’s WordPress plugin is still listed on WordPress.org under its original slug, uk-cookie-consent — the plugin started life as an independent “UK Cookie Consent” tool before Termly acquired it and rebuilt it around its own platform starting with the version 3.0 release. As of this writing it has 80,000+ active installs and a 3.6-star rating across 204 ratings (129 five-star, 66 one-star — a more polarized split than Complianz or Cookie Compliance, worth reading the low-end reviews on WordPress.org before you commit if that gives you pause). It’s on version 3.3.1, requires WordPress 5.2+ and PHP 5.6+, and is tested up to WordPress 6.9.10.

Unlike Complianz and Cookie Compliance, which run their scanning and script-blocking logic locally with an optional external account for extra features, Termly’s plugin is built to connect to a Termly account from the start — you create a free account (in-plugin or on termly.io) and the plugin syncs your banner, policies, and scan results to Termly’s platform. That’s the trade Termly is making: instead of a self-contained WordPress tool, you get a WordPress front end for a broader compliance product that also generates privacy policies, terms and conditions, an EULA, disclaimers, and other legal documents, plus DSAR (data subject access request) intake forms and CCPA/CPRA “Do Not Sell or Share My Personal Information” links. Termly says it covers 26+ data privacy laws across the regions it operates in — GDPR and the ePrivacy Directive (EU), UK GDPR, CCPA/CPRA and other US state laws, PIPEDA (Canada), LGPD (Brazil), POPIA (South Africa), and Switzerland’s FADP among them — and is a Google-certified “Gold Status” Consent Mode partner.

What’s in the Free Version

One legal policy (you pick which — typically the cookie policy or privacy policy)
A cookie consent banner with automatic script auto-blocking until a visitor consents
Quarterly automated cookie scans
HTML-embeddable policy documents
Support for up to 10,000 monthly banner views

That visitor cap is the defining constraint of the free plan, and it behaves differently from the caps on the other two plugins in this series: Cookie Compliance’s free Connected Mode keeps working past its 1,000-visit cap (you just lose access to certain features), but multiple third-party sources describe Termly’s banner as deactivating once you exceed 10,000 monthly views on the free plan — meaning your site could be serving cookies and running scripts with no consent banner at all until you upgrade or the next billing cycle resets the count. If your traffic is anywhere near that threshold, that’s a compliance risk worth planning around, not just a nice-to-have feature you’re missing.

What’s Behind the Paywall

Termly sells three paid tiers, billed monthly or annually (annual billing runs roughly 25% cheaper than paying month-to-month):

Starter — $10/month (annual billing; $14/month if billed monthly): 2 legal policies, 10 policy edits, 50,000 monthly banner views, monthly cookie scans, regulation monitoring with policy update notifications, 5 included user seats, and basic Google Consent Mode support
Pro+ — $15/month (annual billing; $20/month if billed monthly), Termly’s most-promoted tier: unlimited legal policies and edits, unlimited banner views, weekly cookie scans, auto-updated policies, the Termly logo removed from your banner, advanced Google Consent Mode v2, IAB TCF 2.3 support, custom banner styling, multi-language support, region-specific consent rules, consent logs, and unlimited users
Agency — custom pricing for managing multiple client sites, with bulk discounts and multi-domain management on top of everything in Pro+

In plain terms: Starter mainly buys you headroom (more views, more policies, more edits) rather than new compliance capability. The features that matter most for ad-driven sites — IAB TCF, full Google Consent Mode v2, and a consent audit trail — are Pro+-only, the same pattern we saw with Complianz’s paid tiers, though Termly’s Pro+ price ($15/month billed annually, or $180/year — $20/month if paying monthly) lands well above Complianz’s Personal tier ($59/year) and roughly in the same range as Cookie Compliance’s Professional plan ($14.95/month).

WooCommerce and E-Commerce

Neither Termly’s own WordPress solutions page nor its plugin listing makes any specific claims about WooCommerce integration — no mention of tracking-pixel handling, payment-gateway scripts, or checkout-flow testing the way Complianz’s marketing does. That doesn’t mean it won’t work on a store (the script-blocking mechanism should apply to any script it can detect, and WooCommerce’s own cart/session cookies are functionally necessary and exempt from consent requirements regardless of which plugin you use), but if you’re running WooCommerce and want a vendor that’s explicitly tested and documented that use case, Complianz currently has the more detailed claims here.

Setup and Day-to-Day Use

Termly markets the plugin as installable “in minutes” with “no coding experience needed,” and setup does follow a simpler path than Complianz’s multi-step wizard: install the plugin, create or link a Termly account, and the banner and policy sync from your Termly dashboard. The trade-off shows up in where your data lives — your consent records and policy content are hosted on Termly’s platform rather than your own server, which is a meaningful difference from Complianz (self-hosted) if data residency or platform independence matters to you. Support is available via chat, email, and phone, with Pro+ customers getting sub-24-hour response targets versus roughly 48 hours for free/Starter users. On the negative side, a portion of the plugin’s WordPress.org reviews (66 of 204 ratings are one-star) cite performance issues and objections to the mandatory external account requirement — worth reading a sample of the lower-rated reviews directly before deciding, since that’s a heavier complaint pattern than either Complianz or Cookie Compliance shows.

Pros

Bundles a real legal-document generator (privacy policy, terms, cookie policy, DSAR forms, and more) with the consent banner, so you’re not running a separate tool for policy pages. Google Consent Mode v2 Gold Status partner with IAB TCF 2.3 support on Pro+. Regulation monitoring that flags when a law changes and updates your policies automatically. Simple setup process relative to Complianz’s more technical wizard. Phone support is available, which neither Complianz nor Cookie Compliance offers.

Cons

The free plan’s 10,000-monthly-view cap doesn’t just gate features — the banner reportedly stops functioning past it, per third-party reporting, which is a bigger risk than a feature downgrade if you’re not watching your traffic. Requires creating and maintaining an external Termly account rather than running self-contained on your own server. Lowest average rating of the three plugin deep-dives in this series (3.6★, with a notably higher share of one-star reviews than Complianz or Cookie Compliance). No documented WooCommerce-specific integration. Full IAB TCF and advanced Consent Mode v2 are Pro+-only, same paywall pattern as Complianz’s premium tiers.

Who It’s a Good Fit For

Site owners who want a consent banner and a set of attorney-drafted legal policies from a single vendor, and whose traffic comfortably sits under 10,000 monthly banner views on the free plan (or who are ready to pay for Starter/Pro+ from the start). It’s also worth a look if you specifically want phone support as an option, or you’d rather not manage a separate policy-generator tool alongside your consent plugin.

Who Should Look Elsewhere

If you’re not interested in the bundled policy generator and just want the strongest possible free consent-management mechanism, Complianz’s uncapped free tier or Cookie Compliance’s free Connected Mode (1,000-visit cap, but no hard cutoff behavior reported) both give you more compliance functionality without paying, as covered in our earlier reviews. If keeping consent data and policy content on your own server rather than a third-party SaaS platform matters to you, Complianz is the self-hosted option in this series. And if your traffic is anywhere near or above 10,000 monthly visits, budget for a paid Termly tier from day one rather than relying on the free plan.

Bottom Line

Termly’s real pitch isn’t “free cookie banner” — it’s “cookie banner plus legal document generator from one vendor,” and if that bundle is genuinely useful to you, the $10–$20/month range (depending on tier and whether you pay monthly or annually) is competitive with buying a policy generator and a consent plugin separately. But judged purely as a free WordPress consent tool, it’s the most limited of the three plugins in this series: a hard traffic cap that reportedly disables the banner entirely, a mandatory external account, and the most polarized review record of the group. As with any consent tool, this isn’t a substitute for legal advice about what your specific site is required to do — treat it as a strong option if the bundled policy generator is what you’re actually after, not a default pick for a pure consent-banner need.

Not sure if you need any of these three yet? Run through our consent-management checklist.