E-commerce and performance marketers have a trust problem with their own ad dashboards. Meta says a campaign drove 400 conversions. Google says 350 of those same conversions. TikTok claims another 200. Add them up and you get a number that is nowhere near what Shopify or Stripe actually recorded. Marketing attribution platforms exist to fix that: they pull cross-channel data into one model, run incrementality tests to see which spend is actually causing sales, and give marketers a single, platform-independent number to budget against.
Triple Whale, Northbeam, and Rockerbox are three of the best-known names in this space. All three combine multi-touch attribution (MTA) with some form of incrementality testing and marketing mix modeling (MMM), but they differ sharply in who they’re built for and how (or whether) they publish pricing. We pulled every claim below directly from each vendor’s own site as of November 2026.
At a Glance
| Tool | Pricing Model | Best For | Key Features |
| Triple Whale | Self-serve plans published: Free ($0), Starter (~$179/mo), Advanced (~$259/mo), each requiring a 12-month commitment, for brands under roughly $2M in annual GMV. Above that, pricing scales with GMV and larger/Custom tiers require a quote. | DTC and Shopify-first brands that want MTA, MMM, and incrementality without a lengthy sales cycle. | Compass (MTA + MMM + GeoLift incrementality), Clicks & Deterministic Views, Moby AI analyst, native Shopify/Meta/Google/TikTok/Amazon integrations. |
| Northbeam | No self-serve checkout. Every plan (Growth, Starter, Professional, Enterprise) is listed as “contact us for a quote,” with indicative reference figures tied to monthly ad spend rather than fixed prices. | Mid-market to enterprise performance teams spending six to seven figures a month on paid media. | First-party MTA with infinite lookback, Clicks + Deterministic Views (view-through credit), Apex direct-to-platform signal passback, MMM Plus, incrementality as a paid add-on on higher tiers. |
| Rockerbox | Pricing is not published anywhere on the official site. Every plan is demo-led; there is no indicative figure at all. | Enterprise marketing and analytics teams that want attribution delivered as warehouse-native data they control. | Unified MTA + MMM + incrementability testing (results in 1–2 weeks), native BigQuery/Redshift/Snowflake delivery, 100+ integrations spanning digital and offline channels. |
Short Verdict
Triple Whale is the only one of the three that lets you see and buy a plan without talking to anyone, which makes it the default choice for smaller DTC brands. Northbeam and Rockerbox are both quote-only platforms aimed at brands with meaningfully larger ad budgets and in-house analytics or media teams. Of the two, Rockerbox leans harder into data-warehouse-native delivery (BigQuery, Redshift, Snowflake) for teams that want to own and query their own attribution data, while Northbeam leans into closed-loop optimization, feeding its attribution signal directly back into ad platform algorithms through its Apex product.
What It Is
Triple Whale is an e-commerce measurement and operations platform built around a product called Compass, which combines continuously calibrated multi-touch attribution, weekly-calibrated marketing mix modeling, and GeoLift holdout-based incrementality testing into one unified read on marketing performance. Triple Whale also ships an AI assistant, Moby, that it positions as an “AI analyst” for reporting and (increasingly) campaign operations.
Northbeam markets itself as an independent source of ad performance data, intended to replace the inflated, siloed numbers each ad platform reports about itself. Its core product is first-party multi-touch attribution with an “infinite lookback window,” layered with a Clicks + Deterministic Views (C+DV) feature that gives credit for verified video/display views, not just clicks. Incrementality and marketing mix modeling (MMM Plus) are sold as adjacent products rather than bundled into every plan.
Rockerbox frames its pitch most directly against platform self-reported numbers, with language on its site promising to “replace biased platform data with objective truth.” It runs multi-touch attribution, marketing mix modeling, and controlled incrementality experiments on a single underlying data foundation, and is built to hand that data back to a brand’s own BigQuery, Redshift, or Snowflake warehouse so internal teams can query it directly in their own BI tools rather than being locked into a vendor dashboard.
Pricing Breakdown
Triple Whale is the only vendor of the three with genuinely self-serve pricing. Its published plans are Free ($0/month, 12-month lookback, first- and last-click attribution, 10 users), Starter (around $179/month on a 12-month commitment, adding multi-touch attribution and unlimited lookback), and Advanced (around $259/month on a 12-month commitment, adding subscription data, cohort analysis, product/creative analytics, and a SQL editor). These tiers are scoped to brands doing up to roughly $2M in annual GMV. Above that threshold, Triple Whale uses a GMV-based calculator that recommends a higher-priced tier (shown on the site as roughly $1,290/month for larger brands), and its top “Custom” tier — aimed at $20M+ GMV brands wanting custom integrations and SLAs — is an explicit “tailored quote,” not a fixed price. Compass’s incrementality testing (GeoLift) sits under a separate add-on with no published price.
Northbeam publishes no self-serve prices at all. Its site lists four named tiers — Growth, Starter, Professional, and Enterprise — each tied to a monthly ad-spend band (for example, Starter for brands under $1.5M/year in ad spend, Professional for up to $500K/month), but every tier’s call to action is “contact us for a quote.” The site does show reference figures next to Starter (around $1,500) and Professional (around $3,500/month), and its FAQ clarifies that Starter runs on month-to-month, usage-based pricing while Professional and Enterprise are annual contracts — but it explicitly states that exact pricing requires a sales call, so these figures should be read as starting estimates, not list prices. Incrementality testing is sold as an optional add-on available only on Professional and Enterprise.
Rockerbox discloses no pricing information whatsoever on its official site — no tiers, no reference figures, no usage bands. Every call to action (“Get a Demo,” “Talk to an Expert”) leads to a sales conversation. Prospective buyers cannot get even a ballpark number without contacting the company directly.
Core Features Compared
Incrementality testing. All three offer it, but packaging differs. Triple Whale runs GeoLift holdout tests inside Compass, which also feeds results back into its MMM. Northbeam sells incrementality as a stand-alone add-on, limited to its Professional and Enterprise tiers. Rockerbox describes a structured testing process — controlled experiments that can start producing results in 1–2 weeks — whose outputs calibrate its MTA model and serve as priors for its MMM, making it the most explicit of the three about how the different measurement methods feed each other.
Data warehouse integration. Rockerbox is the clearest here: it names direct integrations with BigQuery, Redshift, and Snowflake, explicitly positioning itself as a source of “analytics-ready datasets” for a brand’s own BI tools. Triple Whale’s pricing page mentions “flexible data warehouse and custom integrations” only at its highest, quote-only Custom/Enterprise tiers, with no specific warehouses named. Northbeam’s site does not mention data warehouse integration at all.
Platform/channel coverage. Northbeam names the longest list of ad-platform integrations on its own site — Meta, Google Ads, Microsoft Advertising, Snapchat, Yahoo, X, Amazon Ads, Pinterest, TikTok, The Trade Desk, AdRoll, Criteo, MediaMath, MNTN, Tatari, Rakuten, plus affiliate/influencer tools like Grin and Impact — and its Apex product pushes attribution signal directly back into platform bidding algorithms. Rockerbox advertises “100+ integrations” and explicitly covers offline and hard-to-track channels (CTV, linear TV, direct mail, podcasts) using promo codes and post-purchase surveys, on top of the usual paid social, search, and video platforms. Triple Whale’s integration list centers on Meta, Google, TikTok, Pinterest, and Reddit, plus Klaviyo for email and native Shopify/Amazon/TikTok Shop commerce integrations, with more “Moby Media Buyer” platform connections described as coming soon.
Pros
Triple Whale
- Transparent, self-serve pricing with a free tier to start on
- Bundles MTA, MMM, and incrementality testing under one Compass product instead of selling them separately
- Deep, Shopify-native workflow (checkout, subscriptions, multi-store reporting)
- Moby AI assistant adds reporting and forecasting on top of the raw attribution data
Northbeam
- Broadest named list of ad-platform and channel integrations of the three
- Apex feeds attribution signal directly back into ad-platform bidding algorithms, not just into a dashboard
- Clicks + Deterministic Views gives credit for verified view-through, useful for brands running heavy video/display
- Infinite lookback window avoids the attribution-window caps built into ad platforms
Rockerbox
- Clearest, most explicit methodology for how incrementality results calibrate MTA and feed MMM
- Native delivery into BigQuery, Redshift, or Snowflake rather than keeping data locked in a vendor UI
- Strong offline/hard-to-track channel coverage (CTV, linear TV, direct mail, podcasts) via promo codes and surveys
- 100+ integrations spanning both digital and offline channels
Cons
Triple Whale
- Published self-serve tiers require a 12-month commitment, which is a real lock-in for a brand still evaluating the tool
- Incrementality testing (GeoLift) lives behind the Compass add-on, not the base plans, and that add-on has no published price
- No named data-warehouse integrations (BigQuery, Snowflake, etc.) outside the top, quote-only tier
- Pricing above roughly $2M GMV requires a custom quote, so the “self-serve” story only goes so far for growing brands
Northbeam
- Zero self-serve pricing; every tier, including the lowest, requires a sales conversation
- Incrementality testing is gated behind the two most expensive tiers as an add-on, not included by default
- No mention of data warehouse integration on its own site
- The reference dollar figures shown for Starter and Professional are explicitly estimates, not prices you can lock in without a call
Rockerbox
- No pricing information published anywhere, not even a ballpark, making it hard to budget before engaging sales
- Fully demo-led buying process adds friction for teams that want to self-evaluate quickly
- Smaller brands with lean budgets will likely find the sales-led model mismatched to their scale
Who It’s a Good Fit For / Who Should Look Elsewhere
- Choose Triple Whale if you’re a Shopify-first DTC brand doing roughly seven figures or less in GMV, want to see pricing and start without a sales call, and are comfortable adding incrementality testing later as a paid add-on.
- Choose Northbeam if you’re spending six to seven figures a month across a wide mix of ad platforms (including CTV/streaming partners like MNTN and Tatari), want attribution signal fed straight back into platform bidding via Apex, and have the budget and patience for a quote-based enterprise sales process.
- Choose Rockerbox if your team has its own data warehouse and BI stack and wants attribution delivered as raw, queryable data rather than a locked dashboard, and if you run significant offline/CTV spend that needs promo-code or survey-based tracking.
- Look elsewhere if you need a fixed, published price before you can get budget approval from finance — only Triple Whale’s lower tiers offer that, and even those require a 12-month commitment.
Bottom Line
None of these three platforms is simply “attribution software” in the old single-touch sense — all three now sell a bundle of MTA, MMM, and incrementality testing, because no single method is trusted on its own anymore. The real differences are commercial and architectural: Triple Whale is the only one you can actually buy online today, Northbeam is built to feed its numbers straight back into ad-platform algorithms, and Rockerbox is built to hand its numbers straight into your own data warehouse. Teams should pick based on buying process tolerance and where they want the data to ultimately live, not just on feature checklists, since the headline capabilities (MTA + MMM + incrementality) now look similar across all three on paper. If your stack already includes server-side tracking or a Conversions API setup, pairing it with whichever attribution tool you choose will materially improve the data quality feeding these models — see our breakdown of server-side tracking and Conversions APIs for that layer. Brands running affiliate programs alongside paid media should also check our comparison of affiliate tracking platforms, since none of the three attribution tools above are built to manage affiliate payouts.
FAQ
Is any of these three free to try?
Only Triple Whale publishes a free tier ($0/month), and it’s limited to a 12-month lookback and first- and last-click attribution rather than full multi-touch attribution. Northbeam and Rockerbox have no published free tier; both require a sales conversation to even see a quote.
Which of the three includes incrementality testing by default?
None includes it unconditionally at the entry level. Triple Whale’s GeoLift testing is part of its Compass add-on; Northbeam limits incrementality to its Professional and Enterprise tiers; Rockerbox describes incrementality testing as a core methodology but doesn’t publish which plans include it, since it discloses no plan details at all.
Can I get exact pricing without talking to sales?
Only for Triple Whale’s Free, Starter, and Advanced tiers, which are scoped to brands under roughly $2M in annual GMV. Beyond that GMV level, and for Northbeam and Rockerbox at any size, a sales conversation is required to get a real number.
Do any of these tools write directly to a data warehouse?
Rockerbox is the only one of the three to name specific warehouse integrations (BigQuery, Redshift, Snowflake) on its own site. Triple Whale mentions warehouse integration only at its highest, quote-only tier, without naming specific warehouses. Northbeam’s site does not mention data warehouse integration.
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