Loox is one of the three names that dominate Shopify’s product review category, and its calling card has always been visuals: photo and video reviews, displayed in widgets designed to look good on a product page rather than like a bolted-on testimonials box. Here’s what the free plan actually includes, what the Convert and Unlimited tiers add, and how it stacks up against Judge.me, its closest free-tier rival.
At a Glance
| Plan | Price | Order Limit | Key Feature |
|---|---|---|---|
| Free | $0/month | Up to 500 orders | Review requests, 17+ widgets, Google rich snippets |
| Convert | $49.99/month | 300 orders, +$50 per extra 300 | AI summaries, video reviews, Google/Meta/TikTok syndication |
| Unlimited | $299.99/month | Unlimited | All features, priority support |
Rating: 4.9/5 from 9,941 reviews on the Shopify App Store. Best for: stores under 500 orders/month that want strong visual reviews for free, with a clear (if steep) upgrade path once AI features and wider syndication matter.
Short Verdict
Loox’s free plan is capable enough to run a small store’s entire review program at no cost, covering up to 500 orders with photo review incentives, 17+ display widgets, and SEO-friendly rich snippets. The jump to Convert at $49.99/month is steep relative to competitors and comes with its own order-based metering on top of the flat fee — go over 300 orders and you’re paying an extra $50 per 300-order block. Judge.me, Loox’s main rival, undercuts this badly at $15/month for its equivalent paid tier, which makes Loox a harder sell once you’re past the free plan’s order cap unless its specific AI and video features are what you need.
What’s Free
- Review request emails and automated reminders
- Discount incentives for customers who leave photo reviews
- 17+ display widgets, including carousels and review snippets
- Google rich snippets and schema markup for SEO
- Turning reviews into shareable social posts and stories
- Shop App syndication and 24/7 chat and email support
- Covers stores with up to 500 orders per month
What Convert and Unlimited Add
Convert ($49.99/month, covers 300 orders, then +$50 per additional 300, 14-day free trial) adds AI Smart Sorting and AI-generated review highlights, AI-written summaries and “review stories,” AI translation and AI-assisted reply drafting, video reviews, reviews attached to product bundles, post-purchase and on-site referral programs, syndication to Google, Meta, and TikTok, and full API/webhook access for custom integrations.
Unlimited ($299.99/month, 14-day free trial) removes every order cap and adds priority support — otherwise it’s the same feature set as Convert, just without metering. It’s aimed squarely at high-volume stores where the per-300-order overage charges on Convert would add up faster than a flat unlimited fee.
Loox vs. Judge.me
Judge.me is Loox’s closest direct competitor on the Shopify App Store, and the pricing gap between them is significant. Judge.me’s free “Forever Free” plan has no order cap at all and includes unlimited photo and video reviews, Google review sync, and AliExpress import — already broader than Loox’s capped free tier. Judge.me’s single paid tier, Awesome, is $15/month and includes AI replies and summaries, 130+ integrations (including Klaviyo and Gorgias), and Meta/TikTok Shop syndication — features that cost $49.99/month and up on Loox. Judge.me also edges out Loox slightly on raw rating (5.0/5 from 48,938 reviews, versus Loox’s 4.9/5 from 9,941), though both are excellent by App Store standards. Loox’s visual-first widget design and incentive-based photo review flow are still a genuine differentiator for stores that lean heavily on social proof imagery — the gap is in what you pay once you outgrow free.
Pros
- Free plan is genuinely usable for stores up to 500 orders/month, not just a trial
- Strong visual presentation — widgets, carousels, and photo/video incentives are built for product-page conversion, not just review collection
- Very high rating (4.9/5) across nearly 10,000 reviews
- Reviews sync to Google, the Shop App, Meta, and TikTok, extending visibility beyond your own storefront
Cons
- Convert’s $49.99/month starting price is far above Judge.me’s $15/month equivalent tier
- Order-based overage fees on Convert ($50 per additional 300 orders) make costs harder to predict as a store scales
- Free plan’s 500-order cap is lower than some competitors’ uncapped free tiers
- Jumping from Convert to Unlimited is a 6x price increase ($49.99 to $299.99/month) with no intermediate tier
Who It’s a Good Fit For
Stores under 500 orders a month that want strong visual review widgets without paying anything, and stores specifically drawn to Loox’s AI summarization, video reviews, or bundle-level review display enough to justify the price gap over Judge.me.
Who Should Look Elsewhere
Stores that have outgrown the free order cap and don’t specifically need Loox’s AI or video features should seriously compare Judge.me’s $15/month tier first — it covers similar ground at a fraction of Loox’s Convert price. High-volume stores should also model out Convert’s per-300-order overage fees against Unlimited’s flat price before picking either.
Bottom Line
Loox earns its reputation on visual presentation and a genuinely usable free tier, but its paid pricing is the most expensive among the major Shopify review apps relative to what you get. If budget is the deciding factor once you outgrow 500 orders a month, Judge.me is worth pricing out before you commit to Loox’s Convert tier.
Sources
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