Click fraud and invalid traffic quietly eat into paid advertising budgets in ways standard analytics tools don’t catch — a competitor repeatedly clicking your Google Ads, a bot farm inflating impressions, or a click farm gaming your affiliate program. ClickCease, CHEQ, and Lunio all promise to detect and block this kind of traffic before it drains your ad spend, but they’re aimed at meaningfully different buyers and ownership structures that aren’t always obvious at first glance — most notably, ClickCease was acquired by CHEQ in 2022 and today operates as a related brand under the same parent company, while still running its own independent self-serve pricing. This guide untangles what each product actually does, who it’s for, and what it costs based on their current official pricing and product pages.
At a Glance
| Tool | Starting Price | Pricing Model | Best For |
|---|---|---|---|
| ClickCease | $69/month (promo) / $99/month (regular) | Flat monthly tiers by website/traffic volume, billed annually | Small businesses and single-site PPC advertisers wanting self-serve setup |
| CHEQ | Not published — demo/quote only | Custom enterprise quote | Larger brands wanting go-to-market security across ads, forms, and bots, not just PPC clicks |
| Lunio | Not published — based on a percentage of ad spend | Custom quote tied to ad spend and channel coverage | Mid-size to large advertisers running paid search and paid social at scale |
Short Verdict
ClickCease is the clear pick if you want transparent, self-serve pricing and run one to twenty websites with modest traffic — you can see exactly what you’ll pay before you sign up, which neither competitor offers. CHEQ is built for larger organizations that want fraud and bot protection woven across their entire acquisition funnel (paid ads, lead forms, analytics integrity), not just PPC click blocking, but you’ll need to book a demo to get a number. Lunio sits closest to ClickCease in actual function — blocking invalid clicks on paid search and social — but prices itself as a percentage of your ad spend rather than a flat seat/traffic tier, which tends to make more sense once your monthly ad budget is substantial.
What They Are
ClickCease is a self-serve click fraud protection tool that monitors your Google Ads and Facebook Ads traffic, automatically flags and blocks suspicious IPs, and reports on invalid clicks. It is now owned by CHEQ (listed as a related brand on cheq.ai) but continues to operate its own branded site and independent, publicly posted pricing, with tiers defined by number of websites protected and monthly traffic volume.
CHEQ is the broader enterprise security platform that owns ClickCease, but CHEQ itself is positioned as a much wider “go-to-market security” suite. Its own homepage lists product lines spanning Marketing Security (ad acquisition fraud protection, form-fill fraud/Form Guard, and analytics integrity), plus Control & Compliance and Trust & Intent tools — i.e., protecting the whole top-of-funnel stack, not just PPC clicks. There is no self-serve signup or published pricing on CHEQ’s own site; the only call to action is “Book a demo.”
Lunio is a traffic protection platform focused on identifying and blocking invalid clicks and bot traffic across paid search and paid social campaigns in real time, paired with analytics showing how much ad spend it’s saving you. Per its own FAQ, Lunio’s pricing is based on a small fraction of your ad spend rather than a flat subscription fee, and it’s adjusted for how many ad channels you want covered.
Pricing and Plans Compared
| Plan | Price | Limits |
|---|---|---|
| ClickCease Starter | $69/mo promo (first 3 cycles), $99/mo regular, billed annually | 1 website, up to 5,000 monthly visits, up to 250 leads/mo |
| ClickCease Pro | $104/mo promo, $149/mo regular, billed annually | Up to 10 websites, up to 40,000 monthly visits, up to 2,000 leads/mo |
| ClickCease Advanced | $244/mo promo, $349/mo regular, billed annually | Up to 20 websites, up to 80,000 monthly visits, up to 7,000 leads/mo |
| ClickCease Enterprise | Contact sales | For brands with 1M+ annual web visits |
| CHEQ (Marketing Security suite) | Contact sales / book a demo — no published pricing | Not disclosed |
| Lunio | Custom quote — priced as a percentage of ad spend | 14-day free traffic audit offered before purchase |
Because none of these three disclose an apples-to-apples “price per click blocked” figure, the most useful comparison for budgeting purposes is ClickCease’s transparent flat tiers against Lunio’s audit-first, spend-percentage model: if your monthly ad spend is modest, ClickCease’s capped monthly fee is easier to forecast; if your ad spend is large, Lunio’s percentage-of-spend model and free audit make it easier to prove ROI before committing.
Pros and Cons
- ClickCease — Pros: transparent published pricing, fast self-serve setup, works directly with Google and Facebook Ads accounts. Cons: traffic/website caps mean busier sites need to move up tiers (and pay overage on visits above the prepaid allowance); its highest self-serve tier still caps out well below enterprise-scale traffic.
- CHEQ — Pros: covers a much wider surface than click fraud alone — form-fill fraud, bot traffic across the funnel, and analytics integrity — useful for larger marketing orgs. Cons: zero published pricing anywhere on its site; every evaluation starts with a sales demo, which is slower and harder to budget for than a self-serve tool.
- Lunio — Pros: percentage-of-spend pricing scales naturally with your budget rather than penalizing high traffic with tier overages, and the 14-day free audit lets you see projected savings before paying. Cons: no published rate card at all, so you can’t estimate cost without going through sales; pricing model may feel less predictable to finance teams used to flat SaaS fees.
Who It’s a Good Fit For / Who Should Look Elsewhere
ClickCease is the right call for small and mid-sized businesses running Google or Facebook Ads on one to twenty sites who want to see the exact price before signing up and don’t need protection beyond paid search/social clicks. CHEQ is a better fit for larger organizations — think established mid-market and enterprise marketing teams — that want fraud and bot protection unified across ads, lead forms, and analytics rather than buying several point solutions. Lunio suits advertisers with meaningful monthly ad budgets across paid search and social who are comfortable with a spend-based pricing model and want to validate ROI with a free audit first. Businesses with very low ad spend or a single small campaign should probably start with ClickCease’s Starter tier rather than entering a sales process with CHEQ or Lunio for enterprise-oriented tools.
Bottom Line
For most small and mid-sized advertisers, ClickCease remains the most straightforward buy: known pricing, fast setup, and direct integration with the ad platforms you’re already using — and the fact that it’s backed by CHEQ’s parent infrastructure doesn’t change that self-serve experience. Larger organizations with bigger ad budgets and a broader fraud-surface problem (forms, bots, analytics integrity, not just clicks) should request a CHEQ demo, while advertisers who specifically want click/invalid-traffic protection tied proportionally to spend should get a Lunio audit and compare the projected savings against ClickCease’s flat fee for their traffic volume.
FAQ
Is ClickCease the same company as CHEQ?
CHEQ acquired ClickCease in 2022, and cheq.ai’s own site lists ClickCease as a related brand today, but ClickCease continues to run its own branded website and independent, publicly posted pricing separate from CHEQ’s enterprise, quote-only suite.
Does ClickCease have a free trial?
ClickCease’s pricing page offers promotional pricing (discounted for the first three billing cycles) on annual plans rather than a separate free trial tier; check its current pricing page for the latest offer terms.
How is Lunio’s pricing calculated if there’s no published rate card?
Per Lunio’s own FAQ, pricing is based on a small percentage of your ad spend, adjusted for how many ad channels you want covered, and quoted individually rather than published as a fixed table.
What happens if I exceed my ClickCease plan’s monthly visit limit?
ClickCease’s pricing page states that usage above a plan’s prepaid visits is billed at actual usage and the plan’s rates, rather than an automatic hard block or forced upgrade.
Does CHEQ only protect against click fraud?
No. CHEQ’s homepage lists a wider Marketing Security product line that also includes form-fill fraud protection (Form Guard) and analytics integrity tooling, alongside acquisition/ad fraud protection — it’s a broader go-to-market security suite rather than a single-purpose click fraud blocker.
Can I try Lunio before paying for a plan?
Yes. Lunio offers a 14-day free traffic audit with full analytics access, according to its own pricing page, before you commit to a paid, quote-based plan.
Sources
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