Rank Math built its reputation as the SEO plugin that puts more features behind its free tier than Yoast does, and it has grown to 4+ million active installs on that pitch. Here’s what the free version actually includes, what PRO, Business, and Agency add on top of it, and a currency caveat worth knowing before you buy.
At a Glance
| Tier | Price (billed annually) | Sites | Keywords Tracked |
|---|---|---|---|
| Free | $0 | Unlimited | Not included |
| PRO | €7.99/mo (€95.88/yr intro; renews at €107.88/yr) | Unlimited personal sites (no client sites) | 500 |
| Business | €24.99/mo (€299.88/yr intro; renews at €335.88/yr) | 100 client sites | 10,000 |
| Agency | €54.99/mo (€659.88/yr intro; renews at €779.88/yr) | 500 client sites | 50,000 |
Install base: 4+ million active installs, 4.8/5 from 7,517 WordPress.org reviews. Best for: site owners and agencies who want more SEO tooling in the free tier than Yoast offers, and who are comfortable with Rank Math’s pricing being quoted in euros rather than dollars on its official site.
Short Verdict
Rank Math’s free tier is noticeably more generous than most competitors’: it includes an advanced schema generator, Google Search Console integration, and support for unlimited personal sites, with the main limits being data refresh speed (every 3 days) and no client-site management. PRO mainly buys you daily data refreshes, 500 tracked keywords, and real keyword-rank reporting — genuinely useful if you’re tracking rankings seriously, not just writing on-page content. Business and Agency exist specifically for people managing client sites rather than their own, and the jump between them is almost entirely about how many client sites and tracked keywords you need, not new core features.
What It Is
Rank Math is an on-page and technical SEO plugin covering schema markup, XML sitemaps, redirections, 404 monitoring, and content analysis against target keywords, all built into the WordPress editor. Its free version already includes an advanced schema generator (a feature other plugins often reserve for paid tiers), basic Google Trends data, and setup for Google Search Console — which is part of why it has grown so quickly relative to older, more established competitors.
What PRO, Business, and Agency Actually Add
PRO (€7.99/month billed annually, working out to roughly €95.88 for the first year before renewing at Rank Math’s listed €107.88/year) covers unlimited personal websites but explicitly excludes client sites. It upgrades Google data refreshes from every 3 days to daily, extends data retention from 90 to 180 days, and adds rank tracking for up to 500 keywords, Google Trends integration inside the dashboard, and client-management tools — though support at this tier is standard 24/7, not the “priority” label reserved for higher plans.
Business (€24.99/month billed annually, roughly €299.88 for the first year, renewing at €335.88/year) is built around agencies and freelancers managing other people’s sites: up to 100 client sites, 10,000 tracked keywords, unlimited data retention, winners/losers keyword reports, and 24/7 priority support. Agency (€54.99/month billed annually, roughly €659.88 for the first year, renewing at €779.88/year) keeps the same feature set as Business but raises the ceiling to 500 client sites and 50,000 tracked keywords — it’s a volume upgrade, not a different product. Rank Math also sells a bundle that pairs PRO with WP Rocket caching for a single site at €11.99/month billed annually.
One thing worth flagging directly: Rank Math’s official pricing pages we checked list every price in euros, not U.S. dollars, and the page doesn’t state whether prices include tax (its FAQ says figures are exclusive of tax). If you’re buying from the U.S. or another non-euro market, confirm the converted, tax-inclusive price at checkout rather than assuming the euro figures above translate one-to-one.
Pros
- Free tier includes an advanced schema generator and unlimited personal sites, which is more generous than most direct competitors’ free tiers
- PRO’s unlimited-personal-sites model avoids per-site licensing fatigue for anyone running several of their own projects
- Business and Agency tiers are built specifically around client-site management, with reporting tuned for reporting back to clients
- High WordPress.org rating (4.8/5) across a large review base (7,517 reviews)
Cons
- PRO explicitly excludes client sites, so freelancers managing even one client site must jump straight to Business
- Pricing is published in euros with no stated U.S. dollar figure on the pages we checked, which adds friction for dollar-based buyers
- Renewal prices run noticeably higher than first-year intro pricing on every paid tier
- Free tier’s 3-day data refresh and 90-day retention are real limits for anyone tracking rankings actively
Who It’s a Good Fit For
Anyone running several of their own sites who wants advanced schema and search-console integration without paying per site will get real value from the free tier or PRO. Agencies that already bill clients in a way that absorbs euro-denominated software costs will find Business and Agency’s client-site tooling built for exactly their workflow.
Who Should Look Elsewhere
Freelancers managing just one or two client sites may find Rank Math’s PRO-excludes-clients structure pushes them into Business sooner than they’d like — worth comparing against a competitor that allows a small number of client sites on its entry paid tier. Buyers who want dollar-denominated pricing with no currency conversion step should check a competitor’s U.S. pricing page directly.
Bottom Line
Rank Math’s free tier earns its popularity — advanced schema and unlimited personal sites for $0 is a genuinely strong offer. Just budget for the renewal price rather than the intro price on any paid tier, and confirm your actual cost in dollars before checkout if you’re buying from outside the eurozone.
Sources
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